Recession Buster #1 - Optimizing Strategy, Product Line, and Point of Difference

We're now experiencing the worst global recession since the depression of the 1930's. Aside from the typical cost cutting such as reducing marketing spending and cutting headcount, what else can you do? This podcast series explores what we call the eleven strategic EQ Pulse"profit protector" categories. By examining these eleven strategic "profit protector" categories, you can then execute against them to reduce the effects of the severe economic downturn in ways that go way beyond just cost cutting. We will outline each of these eleven profit protector categories, discuss about 40 different tactics, and provide numerous examples and case studies to illustrate how they can be implemented.

-Review of "EQ Pulse for the Economic Downturn" the eleven profit protector categories and how they help fight recession.

-First profit protector category is called 'Optimize strategy, product line, and point of difference".

-The need to overcome paralysis.

-The need to have "value messaging."

-The need to focus on and prioritize your core businesses.

-Case study - Kraft Foods D Digiorno's Pizza TV commercial focusing on quality and value.

-Case Study - Kraft Philadelphia Cream Cheese and Triscuit. Value 'bundling".