Managing Through the Recession - Leveraging the Eleven Strategic

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Background on Recession and economic downturn.
-Worst recession in decades.
-Oxford Hill Partners' strategic approach called "EQ Pulse for the Economic Downturn"
-The eleven profit protector categories
-Three broad areas to evaluate 1.strategy and organization, 2. marketing, sales and share, and 3. cash and profitability
-CMO can be pro-active
-We'll share active case studies on how companies like Kraft, Amazon, Dell, Time Life, Unilever, Johnson & Johnson and Procter & Gamble are dealing with the recession right now.